The Good, The Ad, and The Ugly is a resource for developing meaningful advertising that is good from the inside – out.

Attention, good folks of murky ad land.

We’re all doing our best to be good with what we make, how we make it and who we make it with.

But how do we do that in a way that is genuine? In a way that avoids stereotyping, buzzwords, bias and plain old bad practise.

The Good, The Ad, and The Ugly is a resource for developing meaningful advertising that is good from the inside, out. It helps us address misguided approaches and encourages responsible practices, especially in avoiding woke-washing.

It’s not a be-all and end-all resource. We cannot claim to be saints or experts (although we have interviewed people we believe are saints and experts to help us develop it). We are but humble creatives, trying to do good, just like you.

Yours sincerely, genuinely and truly,
The Good, The Ad, and The Ugly